PERSONAL BRANDING & HEADSHOTS
Personal Branding & Headshots
Your personal brand is a reflection of who you are—your values, your vision, and your unique story. I offer bespoke personal branding and headshot photography that captures your essence in every photo. Whether you’re a business professional, a small business owner, an author/creative, or someone ready to elevate your personal image, I work with you to create a series of photos that truly reflect you and your brand. My shoots are created to fit your branding needs, and can be done in my studio, your place of work or in an outdoor location.
Each session is carefully tailored to highlight not only your professional expertise but also the personality and energy that set you apart. We’ll create a visual narrative that authentically represents you, empowering you to connect with your audience on a deeper level. The result? Images that inspire trust, confidence, and lasting impact—perfect for websites, social media, or any platform where you want to make a memorable impression.
This isn’t just a photoshoot—it’s an experience designed to bring out the best version of yourself and showcase your business in line with your branding style. Let’s create photos that don’t just show what you look like—but who you truly are.
I would love to work with you to create a visual identity that embodies the essence of your brand!
HOW IT WORKS
01
initial consultation
This is a call or an email that offers me an opportunity to get to know you a little bit, understand your vision for the photoshoot, and to explore options for wardrobe styling or personalised shopping services.
02
guided shoot
On the day of the shoot, you will be treated to professional hair and make-up before we begin the session. I will personally guide you through every pose and assist with your outfit selections to ensure you feel confident and stunning.
03
professional retouching
Following the shoot, we will discuss your retouching and aesthetic preferences. Each image will be professionally retouched to meet the highest standards.
04
image reveal
I will schedule a personal viewing of your images, where you can select your favourites, choose print and album options, and then receive your beautifully curated photos within one to two weeks.
word on the street
“I needed some author headshots and went straight to Dominika. I've seen her work over the years and loved her use of light. She also shoots women exceptionally well.
I always feel awkward getting photos done, but she made the whole process easy. We met and discussed my vision, which she innately understood. Then the session with Dominika was relaxed and fun.
Afterwards, she went through the photos with me, helping narrow down the photos I needed. I'm thrilled with my selection.
Dominika captured 'me' well, while also bringing out different qualities in different photos. I now have a range of publicity images, plus that one perfect author image for my novel. I highly recommend Dominika - I'll definitely be using her again.”
Jane tara
word on the street
““My first time having professional headshots taken and as a nervous photo subject, Dominika made the experience extremely easy, enjoyable as well as taking some of the best photos of myself I’ve seen. Thank you Dominika! Huge recommend. ”
Jessica giacco
word on the street
“Dominika is fabulous to work with and makes the entire process of business photography seamless. A super-professional, friendly and well organised service, including make-up artist and wardrobe guidance, I felt incredibly 'at home' and well looked after. Very prompt follow-up and support with the final photo selection process. Highly recommend!”
tayla finberg
on location personal branding
I offer on location and outdoor shoots as part of my personal branding offering. Whether it’s your workplace, outdoor in nature, or your home, each location is selected to complement your personal style and vision. With the natural light and expansive surroundings, we’ll capture portraits that radiate authenticity, confidence, and sophistication—images that truly represent the unique energy you bring to the world.
ready to book your shoot?
word on the street
“I have a short story that will be included in an anthology next year and was asked to provide an author headshot. The request terrified me. All the photos I have show me as a mum, wide, daughter, sister, friend and work colleague.
I desperately wanted a headshot I was proud of, one that shouted 'Author'.
Serendipitously, over lunch with a good friend, I mentioned my dilemma and she excitedly showed me her friend's photos taken by Sydney-based photographer Dominika Ferenz.
They were exactly the kind of photos I was looking for. I spent more time scrolling through Dominika's portfolio and contacted her. We met and I explained that I'd never done a photo shoot before. I was nervous, intimidated by the idea and worse - I had nothing to wear.
Dominika immediately put me a ease with her warm, freindly manner and took time to understand me and what I was looking for in a headshot.
Fast forward to the photo shoot and I was prepared, thanks to Dominika's detailed and helpful instructions. The afternoon was fun, relaxing and the whole experience from my first contact with Dominika to receiving the photos, far exceeded my expectations. I am so thrilled. For this introvert, being able to provide a professional headshot has given me a real confidence boost and made my dream of embracing the role of 'author' a reality.
I can't wait to work with Dominika again.”
karen pleskus
word on the street
“Dominika has a gift. Her ability to bring forth my vision and distil it into photos was unbelievable. I came to her at a pivotal point in my life as I was about to launch my business in Executive Coaching and had finished writing my novel and needed shots. I felt like the photoshoot helped me step into the next phase of my life and solidify that I was on the right path.
Dominika and her team understood the message and the essence I wanted to embody and coached me the entire way. Getting in front of a camera can be daunting, yet Dominika's ability to talk me through the shoot made the entire experience so joyful and fun that I can't wait to have another one! The photo quality was superb and far exceeded any expectations. It was one of the best investments I could have made as I entered into a stage of entrepreneurship.”
hannah kissel
Invitation
Be a part of the Ever-Changing Woman book
Ever-Changing Woman: Stories of Transformation
A Collection of Stories from Women Across the Ages
Ever-Changing Woman is an intimate collection of stories that explores the rich, complex, and ever-evolving experiences of women as they journey through life. From childhood to old age, this book delves deep into the emotional landscapes of women, capturing the unique and universal themes that define their existence.
Through a diverse range of voices, the stories touch on topics such as the challenges of ageing, the shifting sense of identity, the complexities of body image, the transformative power of motherhood, the intricacies of love and sexuality, and the bonds of friendship and relationships. The book also addresses taboo subjects such as birth, spirituality, and death—offering a space for reflection and vulnerability.
Ever-Changing Woman paints a vivid portrait of the emotional, psychological, and spiritual landscapes women navigate throughout their lives, highlighting the beauty as well as difficulty of change, and the power of resilience.